Call of the wild
You’re at the mall, heavily
armed with credit cards and cash, what do you do? SHOP TILL YOU
DROP! But then you realize you don’t really need those new
pair of Jimmy Choo's, that Gucci jacket and the matching Cavalli
jeans. Why? Because you’re only making $45,000 a year! So
you justify the facts. You weigh the pros and cons, and after
10 minutes of pondering, you end up bringing $7,500 worth of items
home. It happened to most of us but we continue to ignore it,
we continue to vindicate every dollar we spend. We keep telling
ourselves that we need it, and we need it now! I mean, isn’t
it much easier to just ignore and worry about it later? It seems
to work all the time, right?
Research
Researchers call it “a consuming
passion”, but most of us just call it “shopaholic”
or “compulsive shopping”. I did not quite agree with
the fancy term “consuming passion” since most hardcore
shopaholics do not consume most of the items. They may have a
passion to acquire but rarely to consume. It is estimated that
as many as 17 million Americans have a problem controlling their
urges to shop. And in the interim, it affects their job, their
family and ofcourse, their finances. It is not implied that 17
million people are compulsive buyers; they just cannot seem to
restrain themselves from overspending. Some of which feels guilty
afterwards and may even go back to the store and return the items.
So, don’t tell yourself you have a compulsive shopping disorder
just because you overspent on a pair of shoes. We may become “impulsive
shoppers” once and a while, but when credit card companies,
or collection agencies starts knocking on your door, that’s
when you have a problem! Bottomline, the difference between “impulsive
shopping” from that of “compulsive shopping”,
the latter is excessive and repetitive.
Awareness
Are these overspending consumers
aware of their actions? I believe so! It is a cognitive behavior
that is mostly satisfying to these people - even to the ones who
have excess money! We always seem to yearn for instant gratification
-- the pleasure principle. Moreover, to say that shopping is a
malady for the privileged is laughable! I’ve known people
who are earning minimum wage and would acquire things that are
beyond their means. So why do these people act on their impulses
when it comes to shopping? It is a very pleasurable impulse! It’s
like having an orgasm without actually touching yourself ? Ok,
so it’s not that great. However, for some people, it fills
up some sort of void. It makes them happy; it keeps them complete.
It’s like a drug. However, just like any drug, you have
to deal with the after-effects – guilt, regression, anger,
sadness and in this case more debt. So because you’re feeling
down and out, you try cheering yourself up by spending more money!
That damn circle!
Conclusion
What are the the determining factors
for shopping compulsive disorder? Well, do you buy things you
want, whether or not you can afford them at the time? Do you buy
things to cheer yourself up? Do you get anxiety attacks when you
have to say no to yourself or put off something you want? Are
you perpetually in deep debt because of overspending? Does shopping
give you a temporary sense of euphoria? If you answer “yes”
to all of these questions, then you may have a compulsive shopping
disorder. You do have to admit, this is one disorder that is perfectly
acceptable in our society. It happened to you, it happened to
me and apparently 17 million other people, and yet it continues
to happen everyday.
Obsessive-compulsive disorder has no cure,
but it can definitely be treated. For now, the only advice I can
give my fellow shoppers is to leave those damn credit cards and
get a shopping Ghepetto, a friend who does not shop as you do
and would act as your second conscience. Start enjoying the art
of “window shopping” – it’s very relaxing
believe me. I once went to SoHo with a friend, and we combed Broadway
as if we got loads of cash! We went back home with only a tall
mocha frappuccino on my hand. The withdrawal can be emotionally
painful, but you will feel so much better when you get home with
no receipts (they call it proof of purchase, when it really means
proof or more additional debt on your part) and none of the unnecessary
items you use to get. That peace of mind is priceless.
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